Hi [First Name],

Most people think the reason they avoid the dentist is the cost, or being too busy. After twelve years in Round Rock, I've learned it's usually something quieter than that.

It's the dread of sitting in the chair and hearing some version of: "Wow… how long has it been?" That little sigh. The raised eyebrow. The lecture.

So we made one rule at Pearl Avenue, and we never break it:

No one on my team will ever ask how long it's been since your last visit. No sighs. No lectures. No making you explain yourself.

Whatever the answer is — six months, six years, or you genuinely can't remember — we're just glad you're here. We'll look at your teeth, tell you plainly what we see, and help you figure out what's next. That's the whole job.

That's it. That's the email. I'm not going to push you to book today.

But when you're ready, your first visit is $89 — a full cleaning, exam, and X-rays — and that rule will be waiting for you.

Dr. James Mitchell

Pearl Avenue Dental Studio

P.S. If it's easier to just ask a question before booking anything, reply to this email. It comes to me, not a call center.

Hi [First Name],

When something makes us anxious, it's almost never the thing itself. It's the not-knowing. So let me take the not-knowing off the table — here's exactly how your first visit goes, start to finish.

You walk in. Marcy at the front desk has your file ready — just give her your name. About ten minutes of paperwork, mostly insurance if you have it.

Then you're with Maria, your hygienist, for around half an hour. She'll take a few digital X-rays, do your cleaning, and talk you through what she's seeing as she goes — no silent treatment, no mystery.

Then I come in for the exam. Fifteen, twenty minutes. I'll tell you plainly what I see. If something's worth addressing, I'll explain it and your options — and then you decide. I never sign you up for anything else at the visit unless you want me to.

Total: about 75 minutes, walk-in to walk-out.

Here's what does NOT happen: no lecture, no guilt, no surprise bill, no hard sell on treatments you didn't ask about.

That's the visit. No surprises.

Dr. James Mitchell

P.S. Your first visit is $89 — cleaning, exam, and X-rays included. Whenever you're ready: [booking link]

Hi [First Name],

I want to tell you about a patient. I'll change her name — call her Marisol.

The first time Marisol called us, she almost hung up twice. She told Marcy she hadn't been to a dentist in eleven years and was "probably the worst case you've ever seen."

She wasn't, for what it's worth. Not even close. But I understood why she thought so.

When she came in, her hands were shaking a little. So we slowed everything down. Maria walked her through every step before she did it — no sudden moves, no surprises. I kept the exam simple and honest.

It turned out Marisol needed a cleaning and one filling, and that was mostly it. Eleven years of dread, and the actual fix was an afternoon.

She's a regular now. Last time, she told me the hardest part was the eleven years of putting it off — the visit itself was "almost boring." I'll take "boring" as the highest compliment we get.

I tell you this because if there's a number in your head — a count of months or years you're embarrassed about — I promise it's smaller than you think, and the fix is almost always simpler than the fear.

Dr. James Mitchell

P.S. Whenever you're ready, the $89 first visit is here: [booking link]. And the rule from my first email still stands — nobody's going to ask about the number.

Hi [First Name],

Let's talk about money for a second — because the fear around dental costs usually isn't the price. It's the surprise.

The bill you didn't see coming. The "while we're in there…" The number that triples between the front desk and the chair.

So here's the opposite of that. Your first visit is $89. Flat. That covers:

— A full professional cleaning

— A complete exam

— Digital X-rays

That's everything for the first visit. If you have insurance, bring the card. If you don't, the $89 stands either way.

And if I find something during the exam that needs follow-up work, I'll tell you exactly what it costs, in writing, before we do anything. You will never get a bill from us you didn't agree to first.

No games. No "today only." Just an honest number for honest work.

Dr. James Mitchell

P.S. Ready when you are: [booking link]

Hi [First Name],

I've sent you a few emails now, and you haven't booked yet. I want you to know that's completely fine.

A lot of the marketing you get probably ends with "act now, spots are filling, this offer disappears Friday." You won't get that from me. There's no countdown. The $89 first visit isn't going anywhere, and neither are we — we've been on Avenue B for twelve years and plan to be here for twelve more.

Some people need a week to work up to this. Some need a year. Both are okay. The door's open whenever you walk through it.

So this is my last nudge, and it's a soft one: if part of you has been meaning to take care of this, you can do it in about ninety seconds right now.

And if you're not there yet, just keep this email. The link will still work whenever you're ready.

Dr. James Mitchell

Pearl Avenue Dental Studio

P.S. If something's holding you back and you'd rather just ask me about it first — cost, a specific worry, anything — reply to this email. It comes straight to me.